Welcome to my review of the book DotCom Secrets.
If you are reading this review, you definitely are aware there is an art to selling products online.
So far so, that’s it involves continuing how to learn new ways to selling your product online. So you can agree, it’s a huge ever evolving learning curve.
I’ve found in my experience, instead of starting from scratch, it’s best to follow successful people within your niche, which helps you generate faster results.
This allows you to find out what works and what doesn’t, so it saves you a bunch of stress and money in the long term.
One person that comes to mind that has really shared alot of their personal wins and losses in the online business is Russell Brunson.
I’ll be taking an in-depth review of his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
If you are ready to purchase DotCom Secrets you can skip to the bottom of this review and check out my limited time bonus when you order DotCom Secrets today.
What Is DotCom Secrets?
DotCom Secrets was released in 2015 by Russell Brunson. While it was released some time ago, the advice and content that Russell discusses is still relevant to this day. 
The book contains a ton of practical advice to sell products online, whether digital or tangible. It’s a great book to have on the shelf to reference too for differing sales strategies.
The book is very engaging and is a easy read. Russell has structured the book cafefully to help people understand his sales “secrets” and allow you to practically implement within their own businesses.
The book is just over 250 pages, and is filled with case studies and stories of Russell’s business. The best thing is how he fully discloses the strategies he used that both did not work and what really works.
DotCom Secrets is still Russell’s best selling book at the time of this post. It has reviews of 4+ stars out of 5 on Amazon, Ebay and other online book stores.
Who is Russell Brunson?
Russell Brunson is a successful online business entrepreneur. He started out in the online business space in college selling Potato Guns, DVDs, supplements and a whole range of other products. Russell started specializing in informational products such as digital courses to business owners, bringing them into the online marketing space.
In 2011, Russell co-founded Etison LLC, which is also known as Clickfunnels. Clickfunnels now has a estimated as a 360 million dollar company as listed in Forbes magazine.
Russell has truly helped over 200 people become millionaire online marketers through his 2 comma club. Obviously it’s a huge achievement which has been done through his Clickfunnels platform. In fact, alot of these millionaires are the direct result of the book DotCom Secrets.
Following someone like Russell has really allowed thousands of entrepreneurs elevate their business. It’s even allowed people to start their own businesses within the online marketing space as well.
What Is Inside the Book DotCom Secrets?
Ladders and Funnels
In the first part of DotCom Secrets, Russell dives into the concept of using a Value Ladder and providing greater value of your product through price ascension. The concept allows for sectioning your product through various funnel steps, with increasing a price as they order.
You can get a good idea through the image below:
There is no doubt you would like to sell your most expensive product to your customer. More and more consumers are less likely to purchase expensive products straight away.
DotCom secrets explains the value ladder as a means to segment your product in sections. This allows businesses to get more customers at a lower price point. Once they purchase the “front-end” product, they will go through a series of upsells which provides more value.
The value ladder concept works well as it builds trust and rapport with consumers, and allowing them to purchase the product relevant to what they need.
Russell then brings in the concept of the sales funnel. This is an online process that allows businesses to have customers ascend through the levels of your value ladder.
Communication Funnel
This stage is all about branding and positioning. This is the key area most businesses fail at achieving which leads to reduced profits and decrease consumer trust.
DotCom Secrets goes through developing your brand through being the face of your business. The book sets about creating a persona with your audience, and building a following to become more attractive with your customers.
Below the picture, an excerpt from the book which outlines the key factors of being an attractive character:
Russell further ellborates on how to build a rapport through email marketing and using what is called a “Soap Opera Sequence”.
The purpose is a build a bond and rapport with your subscribers and audience through key messaging strategies. It’s story telling in a way that will relate to your consumers, therefore building trust.
In the book DotCom Secrets, Russell shares the exact 5 day sequence he used to successfully close sales. He further explains his rationale and thinking behind it, and through a series of case studies.
The Use of Sales Funnels
Russell goes through the effectiveness of using funnels. He emphasizes that people starting off with using sales funnels, should leverage off existing funnel hackers. Its likely that there are funnels already pre-built within your niche, so Russell prefers that you utilize whats already working in the market.
He actually this great free training webinar on the use of funnels.
The book DotCom Secrets really emphasises on the 7 steps to a successful sales funnel. This is categorized in the image below.
Understanding (and implementing) these 7 key steps to a funnel will help you get the most value possible from each subscriber / potential customers while providing them maximum value.
Funnels and Scripts
Russell goes through all of his best performing funnels in this section of the book DotCom Secrets.
This section explains the psychology and the importance of structuring your funnel to optimize results. It truly allows you to go indepth on how to get the most bang for your buck.
It also explains what is a OTO (Other offer). This further explains how OTO’s is how you will make true profit on your business, and increasing the value ladder. Funnels and increasing the value go hand in hand.
Russel also provides blank templates of his top funnels for you to implement into your own business.
If you are ready to grab the book DotCom Secrets you can skip the rest of the review and grab the book here.
DotCom Secrets Pricing
DotCom secrets is available through Amazon or Ebay at verious prices. It can range from $8.97 through to $15.
Russel also offers for people to purchase directly through his website. All you have to do is pay for the shipping and handling which comes to $7.95.
If you do purchase through his website, which is recommended, you’ll be able to look at his 2 step funnel yourself. He actually uses his funnels to sell you the book on his website, so you’ll see the use of funnels first-hand.
My Finals Thoughts
DotCom Secrets contains loads of actionable advice to become a successful online marketer.
Published by Russell Brunson, Russell uses a very engaging and charming style which makes this book easy to read. He fills the pages with many stories and examples of his own online company.
I personally achieved alot out of reading DotCom Secrets personally. For the price of just $7.95, it’s a complete steal for the amount of value you get and the strategies you will be able to implement.
DotCom Secrets Special Bonuses
You can grab your copy of DotCom Secrets here
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I would love to hear your feedback, Please leave any questions or comments below
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Disclaimer: I am an independent user of ClickFunnels, not an employee. The opinions and results expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
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